More and more professional teams are unveiling their kits for 2024. Today, it was Israel-Premier Tech’s turn. The ProTeam opted for a different design, comparable to the special jersey used in the last Giro d’Italia.
Last season, the Israeli team featured a pink touch on their jerseys. The predominant colors white and blue have returned to the uniforms. Team manager Kjell Carlström emphasizes that the contrast between the white sleeves and vibrant blue will provide additional visibility in the peloton, thanks to the clothing supplied by Ekoi.
In terms of design, Israel-Premier Tech is returning to the Giro. “We loved all our jerseys in 2023, but when we think about our look in 2024, we always go back to the design and visibility we had at the Giro.”
After the abstract design of 2023, we wanted a bold, clean, and elegant design in 2024—something that we could wear next and build on in the coming years.
