Due to an unfortunate post by Egan Bernal, the early revelation had already occurred; nevertheless, today, INEOS Grenadiers officially unveiled the 2024 kit. The British team now has a new clothing supplier, GOBIK, but the changes in the outfit are not significant. In the last season, the British team still used uniforms from Bioracer, but now, the Spanish supplier GOBIK takes on the role of the new clothing provider.
CEO delighted to inspire followers worldwide
“It’s a great opportunity to be part of the structure of INEOS Grenadiers,” believes Alberto Garcia, CEO and co-founder of GOBIK. “The team has traditionally been at the forefront of sports and technology.”
“We try to inspire our followers with our actions and clothing. In this context, a team with the history of INEOS Grenadiers is a perfect partner. Now we can convey our message to cyclists and cycling fans worldwide,” adds José Roman, the other CEO and co-founder of GOBIK, in a press release.
Watch the official video of the presentation of the new kit: