The Soudal Quick-Step team revealed its kit for 2024 in a fun way. The Belgian team shared a video introducing the new kit, featuring Julian Alaphilippe, who had the honor of unveiling the jersey to the public. The changes are subtle, with an additional touch of blue on the front and back, and narrow lines have been replaced by smooth transitions.
Last year, the Soudal Quick-Step uniform was characterized by three distinct sections. A blue region above the chest displayed various sponsor names in white, while an extensive white area on the chest showcased the prominent logos of Soudal and Quick-Step. Just below, there was an entirely dark blue area, while the sleeves were predominantly white.
The new kit features subtle changes, with a smoother transition from blue to white in the chest area. Additionally, only the main sponsor Soudal is visible in the white area, and the co-sponsor Quick-Step has been moved to the bottom of the blue area. The blue and white colors have also been creatively applied to the sleeves.
Check out Julian Alaphilippe’s fun video: