The BORA-hansgrohe team has revealed its uniform for the year 2024. The German team, now led by Primoz Roglic, has incorporated a fluorescent yellow hue into the jersey. This change coincides with the return of Sportful as the clothing sponsor.
In the last two years, BORA-hansgrohe’s jerseys were produced by Le Col, replacing Sportful, which had partnered with the team after Peter Sagan’s departure at the end of 2021.
Now, with the return of Sportful, the brand is hard to miss. The fluorescent yellow has become characteristic of the clothing brand, creating a strong contrast with the dark green base.
“The highly visible color provides a striking contrast with the recognizable dark green base,” highlights BORA-hansgrohe on its website. “From head to toe, this new color will be predominant in the team’s look.” The team describes it as a “perfect combination,” though every cycling enthusiast may have their own opinion on the matter.
The team’s manager, Ralph Denk, expresses his satisfaction with the return of Sportful. “To celebrate this comeback, we opted for a new look that also reflects our ambitions. It’s unique and will make us stand out in the peloton,” he says.