Visma-Lease a Bike revealed its team in Amsterdam and introduced the new uniform for the 2024 season. Staying true to tradition, the Dutch team continues to embrace the yellow and black colors, following the path previously taken by the former LottoNL-Jumbo and Jumbo-Visma teams.
The main sponsors Visma and Lease a Bike, both part of Pon, are prominently featured on the predominantly yellow jersey. The black lines also clearly depict a honeycomb pattern, reminiscent of the Jumbo-Visma design in recent years. The sponsors Betcity (on the side), Cervélo (on the chest), and SRAM (on the sleeve) are also clearly visible on the kit.
A small Yellow B logo, shaped like a bee, is also visible. This is part of the permanent identity that the team, led by director Richard Plugge and sports director Merijn Zeeman, aims to develop. The yellow and black colors are also incorporated.
Given the predominantly yellow colors, it can be assumed that Visma | A Lease a Bike will race in different attire during the 2024 Tour de France. Since the Tour leader’s jersey is yellow, teams are required to wear different clothing for that stage.
